Looking to get more out of your #socialmarketing for the same price?
you’ve come to the right place.
Turn your social marketing into influence marketing.
brand association with rising-star influencers as they develop their following is an explosive return on marketing investment.
video content generates 1200% more shares than text and images combined.
consumers can’t swipe away or block product placements.
If you are a hard-working brand, you are already an #Influencer
We’ve leveled up the product placement game.
#SocializedProductPlacement
What we do:
We are the brand building connections between brands and rising start emerging content creators.
We organize #socializedproductplacement in vertical films released on social media.
We work with you to fit social budget needs and with filmmakers to help theirs.
#MarketingInnovation
WHAT YOU GET:
- Product placement in a #verticalfilm released in the same space as your social
- Brand association with content and filmmaker brands at their most explosive moment in the same space they are exploding
- Authentic direct to target market engagement opportunities in the same space they are engaging
This is an active marketing engagement tool where you finally get out the effort you put in.
Why emerging content creators?
They are #MobileNatives who created #Viralization.
Their followers are friends, family and fans active in supporting and aiding success.
Emerging content creators are both your marketing partner and your target market.
Unlike Hollywood, where cast and crews who need visibility can’t post images from set, on @16_up posting is part of their jobs and it comes naturally.
#GroundswellMarketing
WHY PRODUCT PLACEMENT IN VERTICAL FILMS?
- IT’S A WHOLE TO SPACE FOR YOUR BRAND TO BE SEEN AND IT’S WIDE OPEN
- CREATES THE BRAND IMPRESSION OF BEING ‘LEGIT’ WITH CONTENT CONSUMERS
- IS A VALUE ADD PROPOSITION CREATING A SOCIAL AND INFLUENCE MARKETING ACTION FOR THE SAME PRICE
IMAGINE IF YOUR BRAND WERE ASSOCIATED WITH THE NEXT HOLLYWOOD A-LISTER WHEN THEY
POP
How it works:
A symbiotic relationship generating longer-lasting, more relevant and better targeted content that meshes social networks.
- FILMMAKERS AND THEIR TEAMS POST PHOTOS AND VIDEOS TO SOCIAL SHOWING OFF WHAT THEY DO #ONSET
- EVERYONE FOLLOWS STRICT TAGGING AND HASHTAGGING PROTOCOLS TO DRIVE EYEBALLS
- EVERYONE SHARES, REPOST, OR ENGAGES WITH ANYTHING THEY ARE TAGGED IN, INCLUDING YOU
- YOUR BRAND AND SOCIAL ARE RIGHT IN THE MIDDLE OF THE ACTION; WHERE THE MORE YOU ENGAGE WITH THEIR POSTS TAGGING YOU, THE MORE FILMMAKERS AN WILL INVOLVE YOUR BRAND IN THEM.
Filmmakers and their followers become ambassadors of your brand as they promote their films and the filmmakers they love.
FAQ
Isn't product placement for big brands only?
Not anymore. @16_up is built for start-ups to mid-sized brands because Instagram is a brand building space for everyone involved.
We don't have a big social marketing budget, can we take part?
Yes, the more active in promoting your product in the films, the greater our ability to accomodate budgetary constraints.
How do I put my product in a film?
Easy, you contact us and tell us your timeline and we find the film team that fits your needs.
How is this different than traditional product placement?
Traditional films don’t screen in the same space your consumer engagement happens. Here you are right in the middle of the social interaction.
How does this net more out of my social marketing budget for the same price?
This is product placement in films, social marketing and influencer marketing with rising-start emerging content creators and talent for the same price.
We don't exactly have a product that fits as a prop or costume.
The film world is like the real world, it needs everything in it to feel full and rich. Let us find the film your product can go in.